Top Floor Women meets on the 1st Wednesday of the month, 8:3-0-9:45 am Virtually, unless noted otherwise.

August Event

Professional Networking & Inspiration

Ali Cudby: Keep Your Customers Where They Belong - With YOU!

Wednesday, August 5, 2020

Live-streamed Via Zoom | 8:30-9:45 am

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Event Description

Now more than ever, business owners have to be thoughtful about every marketing dollar. You want to grow your company, but attracting new customers is even harder in this economic climate. That’s why this is the time to focus on the customers you’ve already worked so hard to win.

Too often, companies put their energy and effort into getting new customers and don’t spend enough time making existing customers feel valued. Customers who don’t feel valued are more likely to leave, which is an expensive oversight.


Here’s the good news - customer turnover is avoidable!

About Ali Cudby

Ali Cudby wrote the book on customer experience –literally. The author of the #1 bestselling book, Keep Your Customers, Ali brings a proven methodology for successful customer loyalty and retention to clients around the globe.

Ali honed her approach to customer experience at her company, Fab Foundations, where she created the world’s leading bra fitting training and certification program. Ali has worked with lingerie companies on six continents to develop innovative systems for retention and growth.

From Fortune 500 to pre-revenue start-ups, Ali has spent 20 years refining her craft. Ali first cut her teeth in the world of customer experience after graduating from Wharton Business School and joining The New York Times Company’s corporate planning group. She also had stints in strategic marketing at the Golf Digest Magazine Group and Animal Planet TV Network before opening her own shop, where she focuses on making a difference for small to mid-sized companies.

Now, Ali teaches Entrepreneurship and Innovation at Purdue University and works with clients worldwide to incorporate her innovative customer loyalty and retention strategies through her company Your Iconic Brand.

Contact Ali

Thanks to Our Sponsors

Hillview Country Club, Peace through Yoga, Cathie Huber, Evelyn Byerly, Kelly Young


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